There’s this restaurant called Heartland Brewery, which is kind of a touristy restaurant. Me and my husband and our friend Cey did this event at MOMA one time, and it was like, we had 20 people with us and we all wanted to go out to eat, but every restaurant was so tiny it couldn’t fit us. So we ended up going to Heartland Brewery.
A while back I came across research done by the University of Chicago. They found that drinking two beers helped accomplish creative tasks. Their reasoning was that it broke down barriers of critical thinking and helped them think outside the box to reach more solutions to the problem solving task they were given.
Mike Rangel had just filed the application to serve liquor at his new brewpub when he discovered his wife was pregnant. The news changed his life—and his business model.
“Instead of become a full hipster bar, we decided to go family friendly and not bring in liquor,” Rangel says.